content creation 101 w/ alex sheridan
guest: alex sheridan, founder of impact media marketing
- start simple by recording yourself on a webcam or smartphone during normal conversations and turn that footage into posts
- pick two or three content pillars tied to what your audience cares about instead of posting about everything
- separate personal content from private content so you share real experience without oversharing your life
- if you are camera shy use text overlays and voiceover instead of talking straight into the camera
- download tiktok and spend time learning basic recording and auto captions as the easiest way to start making video